Mother kissing her laughing baby

Rated 4.9 by parents

Straight from Europe to your baby

HiPP, Holle, Kendamil, Jovie & more, in fresh, long-dated batches

Find your stage
Fresh batches
Long expiry dates
100% authentic
Genuine EU formula
Organic European formula
Brands parents trust
Free shipping $100+
To the US, Canada, UK & EU

Brands we carry

Shop by baby's age

0–6 months Stage 1 Newborn baby sleeping – Stage 1 formula, 0–6 months Shop now 6–10 months Stage 2 Smiling baby girl sitting – Stage 2 formula, 6–10 months Shop now 10–12 months Stage 3 Smiling baby crawling – Stage 3 formula, 10–12 months Shop now 12+ months Stage 4 Toddler girl walking – Stage 4 formula, 12+ months Shop now

Bestsellers

Kendamil Organic Follow On Milk (Stage 2)
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Kendamil Organic First Infant Milk (Stage 1)
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Kendamil goat follow-on milk container with gold lid on a white background
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HiPP Dutch Stage 3 Organic Follow-On Formula can, from 10 months
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On sale
Kendamil 1 First Infant Milk Ready To Feed 250Ml
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HiPP UK Stage 3 Formula Ready to Feed (pack of 36)
Kendamil first infant milk packaging on a light pink background
HiPP UK Comfort
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Baby formula powder, scoop and bottle on a soft pink background

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What parents say

  Rated 4.9 by parents
★★★★★
“My 1 yr old baby loves it! I love that is organic.”
Nincy A.
Verified buyer · HiPP UK Stage 3 Ready-to-Feed
★★★★★
“All good. Arrived on time”
Peter S.
Verified buyer · Kendamil Organic Stage 1
★★★★★
“Love the product and the delivery service”
Claudia M.
Verified buyer · Kendamil Stage 2
★★★★★
“I love this product!!”
Ashley J.
Verified buyer · HiPP Dutch Goat Stage 1
★★★★★
“Great customer service and fast shipping!!”
Amira Q.
Verified buyer · Pure Goat Stage 1

Blogs

HiPP Dutch, Holle goat and Kendamil Organic formula cans — Best European Baby Formula 2026 buyer's guide

Best European Baby Formula in 2026: HiPP vs Holle vs Kendamil — Which One for Your Baby?

HiPP, Holle or Kendamil? Our 2026 guide compares Europe's three favourite formula brands by your baby's needs: newborns, sensitive tummies,...

Goat vs cow milk formula – Kendamil Goat Stage 1 and Holle Organic Cow Stage 1 tins side by side

Goat Milk vs Cow Milk Formula: What Parents Should Know

Goat vs cow milk formula explained: safety, digestion, A2 protein, cow's milk allergy and which goat formulas to consider.

HiPP vs Kendamil – mother bottle-feeding her baby

HiPP vs Kendamil: Which Organic European Formula Is Right for Your Baby?

HiPP vs Kendamil compared side by side: milk base, palm oil, DHA source, prebiotics, probiotics and where each is made...

HiPP Dutch, Holle goat and Kendamil Organic formula cans — Best European Baby Formula 2026 buyer's guide

Best European Baby Formula in 2026: HiPP vs Holle vs Kendamil — Which One for Your Baby?

HiPP, Holle or Kendamil? Our 2026 guide compares Europe's three favourite formula brands by your baby's needs: newborns, sensitive tummies, reflux, allergy risk, goat milk and palm-oil-free options.

Goat vs cow milk formula – Kendamil Goat Stage 1 and Holle Organic Cow Stage 1 tins side by side

Goat Milk vs Cow Milk Formula: What Parents Should Know

Goat vs cow milk formula explained: safety, digestion, A2 protein, cow's milk allergy and which goat formulas to consider.

HiPP vs Kendamil – mother bottle-feeding her baby

HiPP vs Kendamil: Which Organic European Formula Is Right for Your Baby?

HiPP vs Kendamil compared side by side: milk base, palm oil, DHA source, prebiotics, probiotics and where each is made – so you can choose the right organic formula for your baby.