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Mother kissing her smiling baby, with pumpkins for Halloween
Mother kissing her smiling baby, with pumpkins for Halloween

Organic European baby formula, straight to your baby

Fresh batches
Long expiry dates
100% authentic
Genuine EU formula
Organic European formula
Brands parents trust
Free shipping $100+
To the US, Canada, UK & EU

What parents say

 Rated 4.9 from 56 reviews
★★★★★
“My 1 yr old baby loves it! I love that is organic.”
Nincy A.
Verified buyer · HiPP UK Stage 3 Ready-to-Feed
★★★★★
“All good. Arrived on time”
Peter S.
Verified buyer · Kendamil Organic Stage 1
★★★★★
“Love the product and the delivery service”
Claudia M.
Verified buyer · Kendamil Stage 2
★★★★★
“I love this product!!”
Ashley J.
Verified buyer · HiPP Dutch Goat Stage 1
★★★★★
“Great customer service and fast shipping!!”
Amira Q.
Verified buyer · Pure Goat Stage 1

Frequently asked questions

How long does shipping take?

We ship from fresh stock in our EU and UK warehouses. Orders over $100 ship free by express and usually arrive within 1–4 business days of shipping. You get a tracking number as soon as your order leaves the warehouse. See our shipping policy.

Will I pay customs or import duties in the US?

No. US orders are shipped Delivery Duty Paid, so you won’t get a customs bill at your door.

Is the formula fresh and authentic?

Yes. Every product is genuine, sourced in Europe in its original packaging, and shipped from fresh, recently produced batches with long expiry dates.

Which stage should I choose?

PRE or Stage 1 is for babies from birth, Stage 2 from about 6 months, and Stage 3 from about 10–12 months. Exact ages vary by brand, so check the product page, or use Shop by baby’s age above.

Which brand is right for my baby?

HiPP, Holle and Kendamil are all organic European formulas with slightly different recipes. Our guide HiPP vs Holle vs Kendamil explains the differences. Always talk to your pediatrician before starting or switching formula.

Can I subscribe so I never run out?

Yes. With Subscribe & Save you choose the formula, quantity and delivery schedule, and you can skip, change or cancel anytime.

Which countries do you ship to?

We ship to the United States, Canada, the United Kingdom and the EU, with free shipping on orders over $100.