10% off orders of $100+ with code BOO10. Ends Monday, Nov 2.
European Baby Formula
European baby formula from HiPP, Holle, Kendamil, Kabrita, Jovie, Nannycare and Pure Goat for every stage, from birth to toddler. Choose from cow, goat, hypoallergenic and comfort formulas, all shipped from the EU.
Why parents choose European baby formula
European infant formula is made under the EUโs detailed rules for infant and follow-on formula, which set requirements for ingredients and nutrients, including mandatory DHA (omega-3). Many European formulas, including HiPP, Holle and Kendamil, are made with organic milk, and several are made without palm oil.
Find the right formula by stage
- PRE and Stage 1: from birth
- Stage 2: follow-on formula from 6 months
- Stage 3: from 10 or 12 months, depending on the brand
- Stage 4 and toddler milk: from 12 months or 2 years
Cow, goat or hypoallergenic?
Cowโs milk formula is the most common choice. Goat milk formulas from HiPP, Holle, Kendamil, Kabrita, Jovie, Nannycare and Pure Goat are a popular alternative. HA formulas use partially hydrolysed protein. Neither goat nor HA formulas are suitable for babies with a diagnosed cowโs milk protein allergy. Read more in our goat vs cow milk formula guide.
Frequently asked questions
Can I switch between formula brands?
Most healthy babies can switch between formulas of the same stage, and many parents switch gradually over a few days. Check with your pediatrician first, especially if your baby has a medical condition.
How do I choose the right stage?
Choose by your babyโs age, and check the age on each product, as stage ages vary slightly between brands.
Breastfeeding is best for babies. Talk to your pediatrician before starting or switching formula.